There are curve balls being thrown into every industry on the planet. Real estate is not immune. But good ideas and innovations are coming out of the crisis. People are not willing to give up business or buying homes.
But, according to Rusty Tweed the logistics are the issue. The main arena where selling takes place is inside the home where the agent does their best work. How can you lose the magic of the home staging process during a pandemic?
The way to win in the Real estate business right now and continue to build your empire is thinking about standing out. People are going to want to connect. Be the Real estate company or agent that is seen and taking care of business. We do this with these few, simple and common-sense steps below.
1. Keep them Informed:
If you’re not selling then put yourself out there as a helpful safe space in the COVID 19 disaster. Create a page on your website especially for this. Then, create a free downloadable report providing guidelines for staying safe during the outbreak. Make sure there are internal links from that report and the landing page to your blog. Te blog should cover helpful things apart from germ warfare.
Tell people how to set up their home office, how to handle their kids being at home while you work in creative ways. Go as far as recipes for feeding your household at this time. Since you compete in your area, maybe research and tell others where to find food and supplies. Anything they can turn to you for is a good thing and will keep you in their mind says Rusty Tweed.
2. Stay Relevant:
Consider every way you can stay in the face of your clients and potentials. Use every platform you’re on consistently. Provide information where necessary. Do live FB or IG video to answer questions live. Start a watch party on an informative video. Start a YouTube channel and invite people to it. Make sure there are lines of communication open and your clients have your number and email.
Allow them to get in touch with you whenever they have a question. Remember that people are looking for comfort even when they don’t that’s what they’re doing. Be the person they go to when they’re concerned about the impact the virus will have on buying or selling their homes. Comfort them in a way they can trust. Always be honest. This means that in times to come, they can trust you and that means a lot for your reputation.
3. Use Technology To Show Homes:
The virtual world is a blessing for all of us in so many ways. Real estate agents are able to use this to show homes. Make sure you get the seller’s permission and show homes with a 3D panoramic view. Most people want to be there for certain stage in the home buying or selling process like inspections and such. For this, you can plan and take precautions. But, for showing homes you need not wait. Most people don’t mind viewing their homes of interest online. It also gives you the opportunity to FaceTime or Skype or Zoom conference with your people. They’ll appreciate it and it shows your dedication to your business.
4. Automate your Tech Platforms:
As we said before, social media is a must for times like these. In fact, it’s more necessary. It will be the most important part of the connection between you and your clients. If you need to be doing other things or have kids and added responsibilities then make sure you have a platform like Hootesuite or ones that have a nominal monthly fee or free trials and time out your posts. You can also go to Upwork or Fiverr and get someone to do the social media management for you.
The most important thing to remember is that people are looking for comfort and leadership. These are the only reason why you are doing the posting and serving at a time like this. People are still concerned about their own interests and they’re still afraid of change. The unknown seems to be right in our face now. So, you have to be the one that’s the light at the end of the tunnel. Out of this, we believe, everyone finds their tribe. Be sure that you put your best foot forward to attract yours by showing that you care and you’re the real estate agent for the people
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